Billy Eichner says straight people 'just didn't show up for Bros' in its opening weekend. The movie took in $4.8 million, placing 4th at the box office.
is the first gay romantic comedy with a mostly LGBTQ cast to be given a wide release by a major studio. It played well in big cities, but had disappointing overall numbers in its first weekend. Above, Luke Macfarlane and Billy Eichner.Billy Eichner took to Twitter this weekend to share his thoughts on the disappointing reception his gay rom-comThat’s just the world we live in, unfortunately.
Based on enthusiastic critical reaction at the Toronto International Film Festival, and robust social media attention, Universal Pictures had expected– which is the first gay romantic comedy with a mostly LGBTQ cast to be given a wide release by a major studio — to open in the range of $8-10 million.
But playing in 3,350 locations this weekend, the film took in just $4.8 million, placing fourth at the box office after the horror film, and the third week of historical epicwas produced for a comparatively modest $22 million, Universal spent another $30 million on advertising and promotion, so the film will likely struggle to reach profitability.
Those who saw the comedy this weekend, made it clear they enjoyed it. Eichner tweeted of watching from"the back of a sold out theater playing BROS in LA. The audience howled with laughter start to finish, burst into applause at the end, and some were wiping away tears as they walked out."
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