Clear, the company known for expedited security screening at airports, is taking its sign-up machines to other places, like the mall
an identification services company known for its expedited screening product for air travelers, is bringing its biometric sign-up scanners to locations beyond airports.
Clear’s main product, Clear Plus, checks travelers’ identities at airport security using biometrics such as iris scans, and lets them skip the wait for agents to check their photo IDs. Enrollment typically begins online but customers usually must go to a Clear airport location to scan their biometrics. Annual memberships cost $179.
Clear has nonetheless continued to grow. Cumulative enrollments increased 58% in the third quarter, growing to 8.1 million from 5.1 million in the same quarter of 2020 and from 4.2 million in the period in 2019. The Clear pop-up at Showfields, which occupies 240 square feet, is open through Dec. 31, while the company’s scanning machines will remain inside the Rimowa stores through Dec. 23. Clear has previously set up pop-ups at conferences, as well as in New York City’s Grand Central Station in 2017, but on a smaller scale, the company said.
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