Founder Greg Brown and CEO Elana Drell-Szyfer on what has enabled the skin care brand to thrive for more than two decades.
Fast forward two-and-a-half decades, and Brown has done just that, building RéVive into a leading player in the luxury skin care sector. In 2008, the brand was acquired by Gurwitch Products, then a division of Alitcor which also included Laura Mercier, and in 2016, Shiseido acquired both brands. That was a quiet period for RéVive, when corporations and consumers were more focused on makeup artist brands than high-end treatment., and Brown, too, reinvested in the brand.
Inc sat down recently with Brown and Drell-Szyfer to talk all things skin care, survival and setting the scene for the next big chapter. When I started, a lot of my peers thought it’s an easy way to get rich quick. Well, no. You don’t get rich quick and it’s not easy. One of my patients was in retail and knew [former Neiman Marcus CEO] Burt Tansky, who had just launched Crème de la Mer at the store, and it did really well. We launched Révive as a single stock keeping unit in 1997 in all of Neiman’s doors.
The other piece is that RéVive is really a brand as opposed to being an item business. There are a lot of successful brands out there, but when you start to dissect them, they may have a bunch of products, but they are really only known for two or three. This is very complete — there is a founder story, a proprietary science story, multiple bestsellers and hero franchises. The brand is well constructed.
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