A record $9.12 billion was spent online for Black Friday, with electronics driving much of the growth compared to last year, according to new Adobe Analytics data.
was a popular category, with buyers snagging Xbox Series X and PlayStation 5 consoles, as well as popular games FIFA 23, NBA 2K23 and Pokemon Scarlet & Violet.In a sign of the times, consumers took the opportunity to use new payment methods, with buy now, pay later options jumping 78% compared to the week before Black Friday, according to Adobe Analytics data.
Mobile shopping dominated the field, too, setting a new record with 48% of online sales coming from phones, which is up from 44% in 2021.Prices for gas, food, rent and essentials are up this year, which has left consumers in search of
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