Thousands are expected to head to malls and stores across California Friday for Black Friday amid increased efforts statewide by the California Highway Patrol to tackle organized retail theft.
The California Highway Patrol Organized Retail Crime Task Force is increasing its presence at shopping centers throughout the state and working with local law enforcement agencies to make arrests and heighten visibility.
"Californians deserve to feel safe especially as they head to stores this holiday season," Newsom said."We've doubled down on our efforts to combat crime with millions of dollars to deter, arrest and successfully prosecute criminals involved in organized retail theft. "While there is much speculation about inflation's impact on consumer behavior, our data tells us that this Thanksgiving holiday weekend will see robust store traffic with a record number of shoppers taking advantage of value pricing," said Matthew Shay, the president and CEO of the National Retail Federation, the world's largest retail trade association.
Black Friday continues to be the most popular day to shop, with 69% planning to shop then, followed by 38% on Cyber Monday. Among the 114.9 million Black Friday shoppers, 67% said they expect to head to stores, up from 64% in 2021. "This year, 18% of holiday shoppers have completed at least half of their holiday shopping. While this is on par with last year, it is up from only 11% a decade ago."
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