COLUMBIA, S.C. (AP) — LaJoia Broughton, a 41-year-old small-business owner, considers herself a fan of President Joe Biden.
He’s provided opportunities for Black-owned business while bringing integrity to the White House, she said. Her decision for 2024 is not in doubt.
After a dismal start to his 2020 presidential campaign, Black voters in South Carolina rallied behind Biden, reviving his White House ambitions by driving his Democratic rivals from the race and ultimately putting him on a path to defeating then-President Donald Trump. But at the outset of Biden’s reelection bid, the conflicting views among the same voters provide an early warning sign of the challenges he faces as he aims to revive the diverse coalition that proved so crucial to him before.
Biden’s approval rating among Black adults has fluctuated over his two years in office. As with most demographic groups, the latest Associated Press-NORC Center for Public Affairs Research poll finds his 58% current approval rating among Black adults sitting well below where he began. Roughly 9 in 10 Black adults approved of Biden over his first months in office.
After his 2020 campaign was rescued, Biden rewarded the Black voters who are decisive in South Carolina Democratic politics by moving the state to the head of the party’s nominating schedule next year. He also followed through with his campaign pledge to appoint the first Black woman to the Supreme Court.
Getting her loans forgiven, both for her bachelor’s degree and a planned master’s program, is a top priority for her. She applauds Biden’s attempt at a college loan forgiveness program, but is frustrated that the plan is now in doubt after it was challenged in the courts by Republicans. Many younger voters also cited the economy, especially lowering inflation, as a top priority. Several noted a lack of enthusiasm among their peers for a second Biden run, even while acknowledging they didn’t see a realistic alternative. But they wondered how lackluster support might affect turnout next year.
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