Blackpink’s Jennie Is a Calvin Klein Cowgirl in New Campaign Images

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Blackpink’s Jennie Is a Calvin Klein Cowgirl in New Campaign Images
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Plus more of the latest stars and standout ads of the season.

That chill in the air isn’t going anywhere anytime soon, but that likely means your dreams of spring and summer are stronger than ever. Enter: fashion’s spring 2024 campaigns, filled with enough warm weather clothing to dress you for an entire season. And, of course, the products are just one small part of a good campaign. There’s also the star power involved, the art direction, the photography, all coming together to bring images to life. It takes a lot of work to build a world around a brand .

In the images, we see Jisoo leaning up against a white-out window in a pink leggings and bra set. Another photo is more active, placing the K-pop star against a blue sky in a black crop top and white sweatsuit set, like she’s about to break out into a jog at any minute. More sartorial products come in the form of a quilted white winter coat with a matching miniskirt. But all of the images have a simplicity in common, keeping the focus on the stars—Jisoo and the clothes.

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