The singer joins a mix of celebrities and athletes promoting the reinvented version of a timeless Dior handbag.
Jisoo has been an ambassador for the brand since 2019, when she starred in campaigns for Dior Beauty. In 2021, she was brought on to the fashion side of the brand and now enters a new era of ambassadorship for its Dior Lady Bag campaign.
The Dior Lady Bag has been around since 1995, and has remained an iconic item in the fashion realm. The latest iteration is an ode to the original design, but with a modernized twist. It features a curved silhouette with two top handles and a removable shoulder strap allowing it to be carried multiple ways. Just like its predecessor, the Dior Lady 95.22 Bag is also accessorized with the iconic Dior signature charms.
The new campaign was first introduced Jan. 12, and featured feminist writer Chimamanda Ngozi Adichie, who the brand found represented the campaign’s message of embodying “multiple facets of a plural femininity” as described on its . To continue encapsulating this vibe, Dior joined forces with various celebrities and athletes. They have made their debut over the following months, including Jisoo, Jennifer Lawrence,
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