In his brief three-month campaign for president, Michael Bloomberg poured nearly...
RICHMOND, VA. - In his brief three-month campaign for president, Michael Bloomberg poured nearly three-quarters of a billion dollars into building an advertising and data-mining juggernaut unlike anything the political world had ever seen.
Meanwhile, Bloomberg’s once-ascendant campaign has struggled after he came under fire in debates over past comments criticized as sexist and a policing policy he employed as New York’s mayor seen as racially discriminatory. He has apologized for the policing policy and for telling “bawdy” jokes. Bloomberg, however, has vowed to stay in the race until a candidate wins a majority of delegates needed to clinch the nomination. His campaign has spent heavily on advertising in states that vote on Tuesday, when a third of the available delegates that help select a Democratic nominee are awarded in a single day.
He has spent more than half a billion dollars on ads ahead of Tuesday, more than four times the combined ad spending of his four remaining main rivals - Sanders, Biden, Senator Elizabeth Warren and Senator Amy Klobuchar, according to data from ad tracker Advertising Analytics. Many of his ads feature Trump, mocking the president as a “bully.” Others introduce his life story. When he drew criticism for sexist comments and past treatment of women on the job, one ad countered with endorsements from longtime women employees.
Bloomberg decided Hawkfish was necessary because Democrats haven’t kept up with Trump’s ability to target voters and bombard them with messages, said Dan Kanninen, the campaign’s states director. “It’s a very potent, very difficult-to-overcome weapon.”His unprecedented spending has likely fueled his rise in public opinion polls from just around 5% when he entered the race on Nov. 24 to about 16% in recent polls.
In conversations with dozens of mostly Democratic voters across seven states last week, Reuters found that Bloomberg’s spending blitz had won him a little enthusiasm, and some respect. “He might be the one,” said Garolyn Greene, 41, as she waited at a bus stop in Houston where Bloomberg held a rally on Thursday.
The incident underlined Bloomberg’s continued struggles to win over black voters — a core constituency for the Democratic Party.Bloomberg’s supporters say they hope his spending will deliver dividends in battleground states that favor moderates like Virginia, where some polls put him ahead of Biden but at a close second behind Sanders.
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