The Bloomberg campaign is pouring millions of dollars into advertising on a platform that was key to the Trump campaign's success in the 2016 election: Facebook.
But he's got a shot at catching up, because Facebook, despite its problems, is still where"Most campaigns are a series of difficult decisions on resource allocation and making very strategic decisions about what you're going to strengthen and what your weaknesses are going to be," Cameron said."Bloomberg doesn't have to make those decisions."
It remains to be seen how the buttoned-up former mayor will fare on social media, an arena that favors unscripted moments, outrage, inside jokes and memes. Facebook ads barely existed the last time Bloomberg ran for office — his third mayoral run in 2009. Ads didn't come to the Facebook news feedgreeting of a dog by the snout"Trump will be more aggressive and more cutthroat with his campaigns. Bloomberg's going to come more from a good place and not be as dirty," Venezia said.
On Facebook, he added,"it's a lot easier to get people to jump behind a negative message than a positive one."
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