Bob Bakish’s Paramount Mandate: Global Mindset, “Local Execution”

The CEO wants to give more local hits a chance to become 'a global franchise' as international chief Pam Kaufman says the goal has been 'to unify the business segments and organization even more.'

Paramount wants to increasingly approach its networks, streamers and other assets with a truly global mindset. The conglomerate is working to structure reporting lines within the organization with that in mind — rather than relying on traditional regional clusters — and executives are now sharing additional details of that strategy.

businesses locally, such as in Britain, with an eye on a possible expansion into other markets, including the U.S., is now a regular goal. “I was talking to Ben Frow who runs programming for [U.K. broadcast network] Channel 5,” Paramount CEO Bob Bakish told. “His thesis is … the real opportunity is about piloting in the U.K. as a step towards a global franchise, not necessarily trying to launch a global franchise out of the gate,” which has often proven difficult.

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