FoundationHack: After an influencer's poor review of a new Bobbi Brown foundation product went viral, the makeup artist and founder behind the brand responded by parodying the video.
Getty Images; Jones RoadAfter an influencer's poor review of a new Bobbi Brown foundation product went viral, the makeup artist and founder behind the brand responded by parodying the video.
The foundation has received mixed reviews from TikTok's beauty creators, but one especially negative review from makeup artist Meredith Duxbury has made the product viral. The backlash — initially against Jones Road following Duxbury’s video, and then against Duxbury after Brown’s video — has sparked discussion online about whether people should trust influencer reviews.
On Tuesday, Brown posted another video appearing to parody Duxbury’s review by using the “new makeup technique” seen in Duxbury’s videos. She takes two thick handfuls of the foundation and slathers it onto her face like Duxbury did in her review. “Hmm, didn’t really work,” Brown says.
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