These charts show the most beloved brands by generation.
That’s according to the latest Brand Intimacy Survey by marketing and branding agency MBLM, which measures how emotionally connected Americans are to the brands they buy. Their scale is based on factors such as the positive feelings a user has for a company or label, and how much their values align, as well as the depth and intensity of the emotional connection in the brand relationship.
Read more:This chart shows how the Sony PlayStation became the bestselling videogame console brand of all time Apple is No. 1 among Gen Xers , with the authors noting the iPhone was launched in 2007, when this group was ages 22 to 4. So, while they all didn’t grow up with the same access to tech as Gen Z and millennials, there has still been plenty of time for them to build brand loyalty with tablets and smartphones.
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