Bottega Veneta shared a teaser video of its upcoming fall 2023 collection on Weibo. It garnered more than 2.53 million views.
‘s reign, Bottega Veneta abruptly went dark on all major social media platforms in January 2022, including Instagram, Twitter, Facebook and Weibo. At the time, the brand had more than 2.5 million followers on Instagram and 270,000 followers on Weibo.
“Regarding its digital communication strategy, it’s not disappearing from social networks — it’s merely using them differently,” Kering chairman and chief executive officer François-Henri Pinault“Bottega has decided, in line with its positioning, to lean much more on its ambassadors and fans by giving them the material they need to talk about the brand through various social networks, by letting them speak for the brand rather than doing it itself,” Pinault added.
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