'Top Gun: Maverick' will have to score far above 'normal' for a non-'Mission: Impossible' Tom Cruise flick or even any remotely recent Paramount releases.
’s $37 million launch in early 2013. As I wrote that weekend and have continued to for the last nine years, Cruise’s peak stardom occurred mostly during a time when $40 million was a huge budget, $15 million was a decent opening weekend and $200 million worldwide was an unmitigated global success.
The two variables working against it, relatively speaking for now. First, we don’t know if kids are going to give a damn. It’s possible that online excitement foris a matter of online obsession not translating into general audience interest, especially among younger audiences who at best know about Cruise as theguy. It’s not a one-to-one, but just because audiences showed up for Keanu Reeves’
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