'Sonic The Hedgehog's' $70 million U.S. debut marked Paramount's biggest opening since 'Mission: Impossible – Fallout' in summer 2018
marks an important victory for Paramount and studio chairman Jim Gianopulos after scoring the top opening of all time for a video game adaptation. Gianopulos picked up the project out of turnaround from Sony in fall of 2017, not long after he took the job and was tasked with righting the ailing studio. was the right film at the right time. And it couldn’t have come at a better time for Paramount, a studio that desperately needs franchises.
The live-action CGI hybrid, based on the popular Sega video game, was hardly a sure bet. The family pic's release date was pushed back three months after first-time feature director Jeff Fowler announced he was"It indicated that there was a rabid fan base that cared. We needed a reset," says Paramount domestic distribution president Chris Aronson. "I can't think of any other examples of this being done. To change a character is pretty unusual.
Adds box office analyst Paul Dergarbedian: "It was a very interesting business decision, and I think that all the talk of changing the character helped the movie and made it more mainstream."was tracking to gross roughly $45 million to $50 million for the four-day holiday.
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