An online site for Bon-Ton will be launched this summer followed by a Carson's physical store in Joliet, Illinois, next spring.
Ramani has retained Tom Ott, the former longtime head of men’s wear for Saks Fifth Avenue, to help him with the relaunch and has a team of 40 people working on the project.
“They all went out of business,” Ramani said, “which was very unfortunate. The business model was fairly good but the debt they had forced them into bankruptcy.” Ramani and Ott believe there is a need for these regional department stores, many of which had roots that date back to the mid-1800s. Shoppers in communities with B-, C- and D-level malls have fond memories of these stores, Ramani believes, “and our business model is to focus on that.” In fact, he showed a letter that had been sent to his Seventh Avenue office recently that contained a handwritten note and a $20 bill.
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