Breaking Blue: The Evolving Legacy of Twitter Verification

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Breaking Blue: The Evolving Legacy of Twitter Verification
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Twitter's famed blue checkmark no longer holds meaning beyond 'Elon, take my $8,' but Twitter's decade-plus practice of verifying accounts shows how the little icon took on the perception as a status symbol to Musk and others who misunderstand it.

For the brunt of its existence, things change came slowly for social media platform Twitter, whether it be policy changes or the details around the tried and true blue checkmark. Almost too slowly, in a lot of cases. But since Elon Musk bought and took over the service last year, the company is living up to the old adage of moving fast and breaking things. With a heavy emphasis on breaking things.

Nowadays, most blue checkmarks belong to those who have opted to pay $8 per month to sign up for Twitter Blue, including a mix of Musk fanatics, some power users, and increasingly supporters of right-wing politics and politicians . Where a blue check used to mean a tweet was likely legitimate reporting or a useful comment, they’re now typically trolls, hate speech proliferators or crypto scams clogging up the top of most comment threads .

notes popular celebrities were also putting pressure on Twitter’s leadership to provide some type of protection against impersonation, so the timing just worked out.verified proved a bit more of a nebulous process. In the early days, Twitter would essentially verify popular and famous accounts on a case-by-case basis, which made the mythical blue checkmark all the more desirable.

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