A franchise deal with Gap is Reliance boss Mukesh Ambani’s latest bid to expand his shopping empire. Gap lost money for an earlier partner. But India’s retail king has the scale and supply chains to stitch together better returns, writes ugalani:
Reliance’s vastly superior scale gives it a better chance to push brands beyond top cities like Mumbai where high rents make turning a profit hard work. The Indian giant’s own mass-market fast-fashion brand, Trends, already has over 1,000 stores, including in smaller cities and towns, as well as an online shop.
through a roughly 14-year-old joint venture that continues to expand. Higher volumes help to reduce costs too.Big brands are increasingly ready to tie up with powerful partners rather than brave India’s harsh business environment alone. Elsewhere, Zara partners with Tata’s Trent. But such franchise deals also take Ambani’s oil-to-telecoms conglomerate further into a low-margin part of retail.
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