The Swiss jeweler and watchmaker just moved into its brand new home.
“We knew that our lease was coming to an end on Madison Avenue and we knew that we didn’t necessarily want to stay there because we witnessed the change on Madison over the past 15 years with less regular traffic and really not quite enough people,” Karl-Friedrich Scheufele, co-president of Chopard, told. “We knew that we wanted to finally go to Fifth Avenue. We had this rather surprising opportunity that came up right around Covid and it was a bit of a leap of faith decision.
Brass details echo the decor on the arches on the entrance of the building while plush royal purple velvet chairs work in harmony with amethyst crystalBut the real draw, of course, is what’s in the window displays and behind the glass inside the store. A not-to-miss highlight is the fancy vivid-yellow diamond necklace weighing more than 100 carats.
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