Playbill cited Twitter’s recent spike in “negativity and misinformation” for the decision.
The monthly magazine — which also provides official programs for Broadway, most of off-Broadway and other art institutions —that it will no longer use Twitter, citing the social media’s recent surge of “hate, negativity, and misinformation.”
“In recent weeks, Twitter, Inc. has greatly expanded its tolerance for hate, negativity, and misinformation. As a respited news outlet for the Broadway comment, it would be irrespirable for us to continue to utilize a platform where we and our readers cannot legitimately decipher actual news for insidious rhetoric,” the decision read.
The announcement was posted to Twitter and signed by Playbill Chairman and CEO Philip S. Birsh and Chief Operating Officer Alex Birsh. Playbill’s account has more than 412,000 followers. It will continue to post updates on its website as well as its Instagram, Facebook, and TikTok accounts, but now the company says its participation on the social media platforms is “subject to ongoing review.”
Playbill hands out official programs at Broadway shows, as well as off-Broadway productions and other art institutions.
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