Coming in hot to a Senate floor near you: a bill targeting the super-lucrative ad networks of Google and Meta, the real cash cows.
might sound like a bit of word salad, but it’s not too complicated. In a
brief nutshell: when a site like CNN dot com sells ad space to advertisers on the internet, it uses a bevvy of tiny tech tools to help those transactions happen—and the advertisers buying that space do the same. These players typically come head to head in what’s known as an ad exchange, where CNN’s tools announce the ad space is up for auction, and where advertisers use their tools to put in their bids.
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