Wait, what?
tabloid claiming the actor had sold his "digital twin" rights to the deepfake outfit for future theatrical productions.that digital likeness rights cannot legally be signed over per se, and that the company had insteada "digital twin" of Willis for advertisements in 2021 after allegedly setting up contracts with the actor through CAA, his talent agency.
In other words, the situation is a total mess, with different partners claiming different things about an alleged deal that could indeed be both plausible and lucrative — if certainly controversial — with today's moviemaking tech.This latest drama comes about six months after Willis' family announced that the action icon would be stepping away from acting after being, a heartbreaking cognitive disorder that causes people difficulty formulating words and sentences.
As of now, it's unclear what is actually going on between the "Fifth Element" star and Deepcake, especially considering that the latter did indeed create and distribute a
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No, Bruce Willis did not sell his face to deepfake firm DeepcakeAs deepfake technology evolves, rumors circulate of actors selling the rights to their image. Is this actually happening or is it just fear mongering? How quickly is the industry progressing?
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