Gussied up in a sea of beige and grey, over 500 invitees showed up to honor the legendary designer in the Umbrian village of Solomeo.
As the many devotees of Cucinelli’s ultra-luxe aesthetic who powered his brand towards $1 billion in revenue in 2022 will attest, this refined palette is very much the Brunello signature. The result was a sea of guests resplendent in the signature styles of quiet luxury: elegant women in wide-legged trousers, oversized jackets and silk dresses; men in soft suiting, chic double-breasted jackets and pale linen.
The main event, before a celebration sit-down dinner, was a fashion show, or presentation as Cucinelli preferred to call it, featuring Eva Herzigova alongside old-school male supermodels Mark Vanderloo, Tyson Beckford, and John Pearson, in front of the assembled guests, including Martha Stewart, Patrick Dempsey, Ava Philippe, Olivia Palermo, Ashley Park, and Vanessa Kirby.
That changed when, at age 15, he and his family moved to the city and gained electricity, phones and other technology but lost that instant connection to the constellations. It was when his father took a job in a factory and one day returned from work teary eyed, questioning what he could have done in his life to deserve to be so humiliated, that the seeds of the future entrepreneur was sown.
In language littered with references to Seneca, Hadrian, Ptolemy III, Confucius and other philosophers, Cucinelli ended by making a request of youth—”the champions of mankind, the guardians of creativity.” It was that they “have the courage to dream,” for they hold the world’s future in their hands.
The night concluded with daughter Carolina presenting her father with a special birthday present, a statue of Apollo playing a lyre, as well as an enormous birthday cake with 70 candles, which the birthday boy proceeded to blow out whilst walking around table-sized dish. Dancing and drinking ensued. In all, it was a suitably stylish and thoughtful affair as befitting a man who thinks deeply not just about how to dress the world better, but how the world might be made better too.
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