BTS’s Growing Fanbase Isn’t Just Teens, It’s Their Moms

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BTS’s Growing Fanbase Isn’t Just Teens, It’s Their Moms
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Fans who are older than BTS_twt aren’t finding visibility in the mass-media narrative of the group’s amazing global rise, but they are finding it with each other online. The BTSArmy over 35 years old is growing—and they're ready to be a part of the story.

, BTS’s 2020 comeback album that dropped on Feb. 21, sold more than 4 million records...and that was just from preorders.on Facebook in 2018 as an outlet for her blossoming fandom, the result of bonding with her then-15-year-old daughter over BTS’s music videos. “By the time the ‘Mic Drop’ remix with Steve Aoki came out, I was full on obsessed. I was watching on my own,” she says.

The community of older BTS fans also exists in looser circles on Twitter, where it’s common for one ARMY to tweet about their age and love for BTS, setting off a chain reaction of replies from fellow ARMYs around that age. This happened in December 2019, when Sherri Brannon celebrated her 58th birthday in a tweet that read, “My shadow grows a little longer each December 21st but as I get older I try to let more light in.

“There’s a running joke [in the BTS fandom],” says 49-year-old Angela Hall, a master’s student living in Oklahoma who made a joke about a BTS retirement village in her reply to Brannon’s tweet. “Hall first came across BTS when her YouTube algorithm served her the video for “Dope”; it wasn’t her first experience with Korean pop — she’d previously been a fan of slightly older groups like BIGBANG and SHINee.

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