Anheuser-Busch InBev is planning to help distributors feeling the sting of the controversy involving the beer giant's promotional effort with transgender activist Dylan Mulvaney.
Anheuser-Busch InBev CEO Michel Doukeris weighed in on the controversy around Bud Lights Dylan Mulvaney promotion Thursday on an earnings call, saying it was"not a formal campaign."
BUD LIGHT’S DYLAN MULVANEY CONTROVERSY DEEPENS: CHICAGO GAY BARS ROAR AT BEER MAKER’S ‘ABANDONMENT’ OF CAUSE "We are providing direct financial support to the frontline teams that work for us and our wholesalers," Doukeris said. The Wall Street Journal reported that Doukeris said in an interview the company is paying $500 bonuses to each of the delivery drivers, sales representatives and other distributor employees who work with the Bud Light brand.
"We are investing behind Bud Light tripling our need investment for the summer, and we are investing more together with our wholesalers in our local markets," he said. "Just last week, Bud Light was on the stage at the NFL Draft. We released a new TV commercial that continues our campaign. The current campaign is easy to drink, easy to enjoy."
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