Bud Light vice president Alissa Heinerscheid spoke recently on a podcast about how she overhauled the 'out of touch' perception of Bud Light among the American public.
Bud Light VP Alissa Heinerscheid spoke on a podcast, where she expressed disdain for how Bud Light has been perceived in the past.
"I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future forHeinerscheid's comments have gone viral days later, after Bud Light and its parent company Anheuser-Busch received backlash for partnering with transgender activist Dylan Mulvaney.
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Dylan Mulvaney Posted Heartfelt Message For Her Supporters Amid Bud Light BacklashThe actor and influencer experienced intense transphobia this week after partnering with two major brands.
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Bud Light silent on social media after Dylan Mulvaney controversyBud Light has been quiet on its social media platforms over the past week following its controversial move to partner with transgender activist Dylan Mulvaney.
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Bud Light goes silent on social media after Dylan Mulvaney partnershipBud Light has not posted on Instagram to its 377,000 followers since March 30 and the brand’s 311,000 Twitter followers have not seen any posts since April 1.
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Marjorie Taylor Greene protests Bud Light by buying Coors, social media heckles herRep. Marjorie Taylor Greene (R-GA) posted a photograph of the trunk of her car filled with plastic grocery bags on Saturday, with a 24-pack of Coors Light beers at the center.
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Companies That Get 'Woke' Aren't Going Broke -- They're More Profitable Than EverSorry, KidRock — Bud Light's gonna be just fine.
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She’s in Bud Light ads and all over the internet. Who is Dylan Mulvaney?Mulvaney’s case highlights the growing visibility of trans figures in pop culture as they fight for representation and inclusion amid anti-trans bias.
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