Sales in the beer declined 17 percent after backlash over its partnership with a transgender influencer, according to market figures.
"Who would have thought that having a trans spokesperson for redneck beer would backfire????"NewsweekThe latest market data came just a day after
, Daniel Blake, on a leave of absence. Days earlier, Alissa Heinerscheid, marketing chief for Bud Light, had also stepped back.that the past two weeks had been a"rollercoaster" for the firm's leadership. Following disclosure of the sales figures, there was"definitely a feel of panic within the organization.". Its only public acknowledgement of the outcry came on April 14.
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