“This is quasi-permanent, meaning those consumers are just lost forever,” Beer Business Daily publisher Harry Schuhmacher said.
— and drinkers of America’s former top-selling beer are “just lost forever.”
The publisher believes it is “likely” the company will continue to see similar year-over-year declines for the “foreseeable future.” He believes next summer will be a big indicator for the brand’s long-term success as it works to regain its once-cult following.
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