The jeweler expects to complete its projects within the next two years.
The massive factory expansion began last year and is expected to leave the Italian jeweler with nearly 189,000 square feet to play with. Having a ton of surface area is nothing new for the brand: Five years before news of its addition hit, the site was billed as the largest manufacturing plant in Europe. Renovations to the space would push Bulgari to the No.1 slot once again, this time as the largest jewelry manufacturer in the world .
“I never thought we would have to expand the plant so soon; the idea was that it would be adequate to carry on for 10 or 12 years,” Bulgari CEO Jean-Christophe Babin told. “But demand has surged more than expected, and we absolutely have to increase our in-house capabilities.” A major Bulgari recruitment program, which includes a plan for employer branding and talent scouting, looks to hire around 650 new staff members, will round out the expansion project. Decreased water consumption, sustainable mobility, use of materials from nearby areas and renewable energy are all being factored into development for minimal environmental impact. Meanwhile, Bulgari’s Milan flagship, located on Via Montenapoleone, is being renovated to feature much larger spaces.
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