Burger King announces move to be preservative-free with moldy Whopper ad

Burger King say it's removing preservatives from its Whoppers.

Burger King announced Wednesday the company is removing preservatives from its Whoppers. To prove it, the fast-food giant is running an ad campaign that shows what its signature sandwich looks like more 30 days after being cooked: moldy and disgusting.

In"The Moldy Whopper" ad, Burger King displays the decay of the burger over 34 days in a time lapse. By the end, the sandwich is a vivid shade of green-blue. "the beauty of real food is that it gets ugly. that’s why we are rolling out a WHOPPER® that is free from artificial preservatives. isn’t it beautiful,"

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