Burger King said it will continue offering value offerings on its menu.
Burger King said it would invest in premium branding to "reaffirm the elevated position of its flame-grilled Whopper," in addition to building a chicken sandwich portfolio with the launch of the Royal Crispy Chicken sandwich.Kevin Ford received a "goodie bag" for working 27 years at Burger King, never missing a day of work. But his daughter didn’t think that was enough.
Through 2024, Burger King will invest $30 million in excess of the digital fees collected from franchisees to support the Burger King app.
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