Busch Light will sponsor every female driver in NASCAR who is old enough to drink over the next three years through a $10 million program.
The beer brand has announced that it will spend $10 million over the next three years to sponsor every female driver over the age of 21 in all of's touring series through The Busch Light Accelerate Her Program, the name a play on the word accelerator.
"Busch Light has been an iconic sponsor in NASCAR for decades and we’ve been lucky to witness some of the greatest women drivers in history, but it can’t be argued that the NASCAR Cups Series field is dominated by male drivers," Busch senior brand director Krystyn Stowe said in a media release.
Toni Breidinger became the first Arab American to compete in a NASCAR-sanctioned event in 2021 and was given the NASCAR Drive for Diversity Award for Development Series Driver. The program will provide car sponsorship, extra track time and media training, and is launching with a roster of seven drivers who currently compete in the ARCA Menards, Camping World Truck and Xfinity series that includes Toni Breidinger, Natalie Decker, Amber Balcaen, Jennifer Jo Cobb, Brittney Zamora, Stephanie Moyer and Melissa Fifield.
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