The actress says the image made her do a double-take.
practically pulled a "per my last email" when she was sent an early look at photos of herself for an Olay campaign she’d been told would have zero skin-retouching.
"I sent an email back that said, 'I'm confused; I thought we weren't doing retouching. Could you please send me the unretouched image?'" says Philipps. "They were like, 'ThatAlong with that of model Denise Bidot and comedian Lilly Singh, Philipps's unretouched shots will be the first to be labeled with the “Olay Skin Promise” logomark, which denotes that the subject’s skin is completely unaltered.
The logomark is a product of Olay's newly-forged commitment to using unretouched imagery throughout all of its advertising, including social media content created by its influencer partners — which feels particularly relevant in a world where"I think people are so conditioned to see a 'perfect' face staring back at them on Instagram," says Philipps.
It's Philipps's hope that commitments like that of Olay will change the industry standard. "Your face tells a story," says Madonna Badger of Badger & Winters, the ad agency behind the new campaign. "And we have no right to take away any part of that story."
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Parent Shares Simple Hack For Keeping Toddlers Busy With Just Water & a PaintbrushParent Shares Simple Hack For Keeping Toddlers Busy With Just Water and a Paintbrush
Les mer »
Ashley Tisdale Credits Her Clear Complexion to Being Dairy-Free for 5 Years: 'Skin Never Looked So Good''Skin never looked so good,' the star said as she showed off her skin on Instagram
Les mer »
Kendall Jenner Posed Topless for the New Cover of 'Garage' MagazineShe looks incredible.
Les mer »
Kylie Jenner shows exactly how she makes lips look so big in less than a minuteKylie Jenner is known for have the plumpest of lips and in a new tutorial for fans she has shown the simple steps she takes to get that look
Les mer »
Hannah Brown Says She Can’t Get on the Celebrity Dating App, RayaHannah Brown Says She Can't Get on the Celebrity Dating App, Raya
Les mer »