After a two-year hiatus marked by legal disputes, Byblos is making a comeback.
Called Twisted, the collection blends minimal and graphic tailoring rich in hardware embellishments and cutouts, imbued with rock ‘n’ roll influences, and logoed sportswear attire. The lineup boasts an increased attention to sustainable fabrics, including organic hemp, and packaging, the latter made of deadstock textiles and fabrics blended with cellulose. “It’s a process, we’re not 100 percent sustainable but they journey has begun,” Facchini offered.
filed with the Court of Milan in the wake of alleged mismanagement that caused Byblos Srl’s sole director Facchini to sue three of the company’s former managers for “setting up a very impervious scheme” involving the finance, management and production departments to divert financial resources, he said.
As part of the new course, Facchini set up a new company called Supernova Srl to operate the Byblos brand, investing in structuring its design team and communication and marketing departments, considered the two fundamental assets for the relaunch. Largely dependent on wholesale in the past, the company does plan to keep pursuing opportunities in that channel, by directly holding showroom appointment with retailers instead of employing agents, all the while leveraging the digital medium for remote sales campaigns.
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