Ted Egan, San Francisco’s top economist, says the return of the conference – which was virtual in 2020 and tiny in 2021 – is “helping The City rebuild its brand around business travel. And that's huge.” Read more ⤵️
Can that help to rescue the brand of The City, which has at times been depicted nationally as being “in a uniquely awful place”? The conference certainly creates a unique place right smack in the middle of downtown, which needs help.
That brand took some shots over the past several years, and the conference – which the company says will bring The City around $40 million in revenue – may help to turn that around. The former “Saturday Night Live” star was, arguably, the most-talked-about figure in entertainment at that moment, because his Apple TV+ show had just pulled in seven Emmys two days before. But because of social distancing and COVID precautions, the attendance was about the same as the crowd around a popular food truck.
Wait, Larry Summers? The divisive economist who predicted the inflation that has been gripping the nation – and who has ripped President Biden’s economic policies? Why will he be at Salesforce’s “family reunion”?
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