New VIP+ Analysis: Two blockbuster series debut amid streaming’s worst crisis, but it remains to be seen if they can help right the ship.
, executives are undoubtedly hoping “Stranger Things” can help the company outperform its ominous Q2 forecast, which predicted a loss of 2 million more subscribers.rapid upward trajectory
But even subscriber numbers won’t be enough to declare a winner in this epic battle. “Obi-Wan” and “Stranger Things” are arriving at a transformative and perilous time for the streaming industry, as the market’s growing skepticism of its business model is fueling a Those two series are apt symbols for the billions of dollars being poured into direct-to-consumer content , costs investors are viewing with ever-increasing scrutiny as they demand proof that streaming services can be profitable.
As such, any one series is less important than the service’s library, but the library must keep growing to keep the subscriber base growing, the conventional wisdom goes. To do that, lots of money needs to be spent on content, but now investors are growing leery of that spending. Take the case of “Obi-Wan Kenobi.” There’s reason to believe its debut will provide a big boost in Disney+ subscribers, as the streamer’s second-biggest quarter of growth came at the end of 2020, coinciding with the release of “The Mandalorian” season 2.
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