Santa Monica's once-bustling Third Street Promenade is dotted with empty storefronts. An indoor pickleball club could point to creative ways for filling them.
Any stigma of buying fashion secondhand is gone. Shoppers are running mini resale businesses as the investment value of certain luxury brands has soared.The Promenade, like most malls, had a surge of success from the mid-1990s until the 2010s. Now, the strip is entering a new phase, said Andrew Thomas, chief executive of Downtown Santa Monica Inc., the nonprofit that helps manage the area. “I think what we’re starting to see is a lot more experiential concepts coming into downtown,” Thomas said.
Thomas said that the city is working to address concerns about public safety and homelessness in Santa Monica that were exacerbated during the pandemic. “We hear from the Santa Monica police that crime is actually down in downtown, and on the Promenade reported criminal activity is down significantly,” he said, “but we do have behavioral issues that we see here that are really troubling.”
One major change: The city changed the process to obtain an alcohol permit, making it easier for new businesses on the Promenade to secure one. Pickle Pop, Martin said, was “guaranteed to be able to have an alcohol license as part of their operation.”
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