Canadian fashion company La Maison Simons promoted the “beauty” in voluntary euthanasia in a promotional video last month that is causing outrage on social media.
The video titled, “All Is Beauty,” chronicles the decision of Jennyfer Hatch — a 37-year-old Canadian woman — to voluntarily euthanize herself due to suffering from Ehlers-Danlos syndrome.“Last breaths are sacred. Even though as I seek help to end my life, with all the pain and in these final moments, there is still so much beauty,” Hatch says in the Simons video.
The video — released one day after Hatch’s euthanasia — at one point displays the text “the most beautiful exit.” Simons released a complimentary video interviewing President and Chief Executive Officer Peter Simons about the meaning of the ad. Simons says that the ad aimed to “help people to reconnect to each other and to this hope and optimism,” which he says “is going to be needed if we’re going to build the sort of communities and spaces where we want to live and that are enjoyable to live in.”campaign has come to an end this week. Simons is now entering their annual holiday sprint,” a spokesperson for Simons told Fox News Digital. “In this context, all of their teams’ efforts are focused on in-store and web holiday activities.
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Canadian fashion company promotes assisted suicide’s ‘beauty’ in adCanadian fashion company La Maison Simons released a promotional video last month titled 'All Is Beauty' promoting the 'beauty' of voluntary euthanasia.
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