The new Me by Canali program applies top-tier tailoring to casual clothes.
As you’d expect from a brand emphasizing fit and form above all else, made-to-measure has long been a central part of Canali’s offering. Now, the brand is expanding its custom tailoring from suits and shirts to casual-wear under the new banner of Me by Canali.“Since the pandemic, and maybe a little bit before, I think men have changed,” says Bryan Drake, director of Canali’s Mayfair boutique. “It’s no longer a very traditional man with a traditional suit shirt, and tie.
“Generally men nowadays don’t need to be so formal, and they’re coming back to the office less formal,” he continues. “This may be a jacket with a smart pair of jeans and a shirt when previously, it was a suit and a shirt and a tie.” Me by Canali aims to bridge such gaps in a man’s wardrobe, offering relaxed styles made with the precision of a custom-tailored suit.
Made-to-measure is foremost a way of achieving better fit by adjusting a standard garment block to each individual’s exact proportions. Add the ability to choose from a much wider range of fabrics and finishes and it’s easy to see why Canali’s MTM suits and shirts have long been a popular choice. The new service, which is available at all of, adds knitwear, jeans, outerwear and sports shirts to the mix.
As the brand incorporates more casual pieces into its top-tier service, Canali’s tailoring DNA is still evident.
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