Canon's 2024 corporate strategy includes the goal of becoming the number one player in the mirrorless camera market. The company plans to establish an absolute position in the market by expanding its EOS R system and targeting video-oriented customers. Canon already leads in interchangeable lens mirrorless sales in the United States, but aims for a more dominant position.
According to Canon ’s 2024 corporate strategy, the Japanese camera behemoth has several goals for the next two years, not the least of which is to “achieve overwhelming number one share in mirrorless camera market.” The strong language was used in a presentation at a corporate strategy conference from Go Tokura, Deputy Head of the Imaging Group, Senior Managing Executive Office, and one of four executives.
Tokura says that Canon desires to “establish absolute position in mirrorless camera market” through a “full lineup of EOS R system” by extending to a video-oriented customer base and continually supporting professionals. Canon already claims the top position in interchangeable lens mirrorless sales in the United States, but it’s far from an “overwhelming lead” since According to Tokura’s presentation, Canon wants to expand the role of imaging from just “shooting and viewing” to “experiencing and utilizing” and then grow its business in those area
Canon Mirrorless Camera Market Share Strategy EOS R System Video-Oriented Customers
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