The estimated happiness of music streamed on Spotify in Brazil jumps during carnival
THE WORLD’S biggest carnival celebration came to life in Rio de Janeiro on February 21st. The annual festival, traditionally a time to indulge in food, drink and other earthly pleasures before the Lenten fast, will attract around 5m revellers to the streets of Brazil’s second-largest city. Fuelled by caipirinhas and samba music, and glittering with sequins, partygoers are projected to spend $630m in Rio; a rival carnival in São Paulo will generate another $460m.
Perhaps unsurprisingly, carnival seems to give Brazilians a welcome lift during the long slump between Christmas and Easter. Over the past three years the estimated happiness of music streamed on Spotify in Brazil has fallen by 5% at the start of the New Year, on average, before jumping by 2% during carnival.
Our analysis suggests that Brazil is indeed a good place for a party. But visitors need not wait for carnival to let loose. Listeners there stream some of the happiest music all year round. And according to Spotify’s data, the tunes played there on weekends are 2.7% happier, on average, than those played on weekdays; elsewhere in the world, weekends bring a bump of just 1%. Yet more evidence that Brazilians really know how to let their hair down.
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