.HouseofHerrera's first foray into makeup debuts at NYFW
when a new collection was revealed—not on racks of hangers awaiting final fittings, but on red-lacquered trays filled with the gleaming results of the storied house’s first foray into makeup. Inside the Shed’s lofty cultural center in Hudson Yards, 36 shades of lipstick and eight shades of powder were lined up in neat rows, separated from their cases for dramatic effect. Instead of traditional plastic disposable packaging, what’s displayed is clearly not intended to be thrown away—ever.
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