Wes Gordon headed to Rio de Janeiro for the brand’s first international runway
These past few weeks, fashion editors have traveled across the globe for the 2024 resort season. Louis Vuitton and Gucci went to Seoul, but Carolina Herrera opted for the opposite hemisphere. Inspired by the label’s Latin heritage, creative director Wes Gordon took the brand to Rio de Janeiro for its first international show.
Guests arrived in Brazil a couple of days ahead of the show with a packed itinerary, meant to immerse them in the city’s culture while also bringing visibility to Rio’s local talent. Each guest received a city guide that promoted businesses selling locally crafted goods.Among the events planned for the label’s guests were a visit to see young Brazilian artists’ work atgallery, and a helicopter ride that offered aerial views of the landmark Christ the Redeemer statue and Maracanã Stadium.
“The whole experience was an incredibly humbling one, particularly tonight, where we were faced with nature,” he added. “They were the most inspiring and amazing group and team, and the show happened because of the models, and everyone working backstage.” Even unexpected weather couldn’t interfere with the strong sense of community and love that reverberated throughout the collection and show.Jaclyn Alexandra Cohen is Harper's Bazaar's Senior Fashion & Accessories Editor.
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