WWD caught up with Parke and Ronen for the brand's 25th anniversary, and the duo talked about their eye-catching swimwear and their latest expansion into 'actionwear.'
and casualwear, is one of the rare men’s-only brands on the calendar this season. They plan to show a see now, buy now collection of swim accompanied by their newly launched “actionwear,” underwear and sportswear.
Their journey started when Lutter and Jehezkel met under a disco ball at the Sound Factory nightclub in New York in 1993. They’ve been partners in business and life ever since. “We’re still figuring it out,” said Lutter, “but we like the idea of event stores, pop-ups or road shows” in places such as Provincetown, Massachusetts, where the brand doesn’t have strong wholesale distribution.
“I missed the runway,” Jehezkel said. “It’s the one thing that gives us the ultimate satisfaction.” They plan to return to the catwalk in February with the spring/summer collection.
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