What might persuade affluent 20- and 30-somethings to give to charity.
Charity Navigator CEO Michael Thatcher, center, speaks with staff in Saddle Brook, N.J. in 2022. Charity Navigator, which millions of Americans use to guide their giving, is betting it has an answer to that vexing question for nonprofits: a new online platform that promotes giving to causes, not individual organizations. The ratings giant announced Tuesday, Aug. 22, 2023, its acquisition of Causeway, the start-up company behind the platform.
Causeway, Horwitz says, seeks to simplify and spur giving. Its online format aims to replicate the digital experience of managing finances or stocks. “My generation wants to do this in three clicks and know that they’re getting the best possible organizations,” Horwitz says. There’s also a chance to build online communities around donors’ shared passion and commitment to a cause, he says.
“I have thought for a long time that there’s untapped opportunity for these kinds of curated cause funds,” Rosenbaum says.
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Causeway: Part stock fund + part donor-advised fund=A new bid for young donorsWhat might persuade affluent 20- and 30-somethings to give to charity? Charity Navigator, which millions of Americans use to guide their giving, is betting it has an answer for nonprofits: a new online platform that promotes giving to causes, not individual organizations.
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Causeway: Part stock fund + part donor-advised fund=A new bid for young donorsWhat might persuade affluent 20- and 30-somethings to give to charity.
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