The CW has named former CBS Television Stations executive Betty Allen Berlamino as EVP Distribution. In her new role, Berlamino will be responsible for all network distribution and affiliate relati…
has named former CBS Television Stations executive Betty Allen Berlamino as EVP Distribution. In her new role, Berlamino will be responsible for all network distribution and affiliate relations at The CW and serve as the network’s primary liaison with its station groups and MVPDs. The CW’s affiliate marketing activities will be jointly managed by both Berlamino and Rick Haskins, President, Streaming & Chief Brand Officer. She will report to Mark Pedowitz, Chairman and CEO of The CW network.
“In an ever-evolving broadcast television distribution landscape, our partnerships with our affiliate stations continue to be critical to the success of our overall business strategy. Betty Ellen is the ideal executive to lead The CW’s distribution efforts as we look for new ways to grow and enhance our network distribution platforms,” said Pedowitz. “Betty Ellen’s industry knowledge, relationships and local media experience will make her an invaluable addition to The CW’s leadership team.
Before joining CBS, Berlamino spent 17 years with WPIX-TV, the New York affiliate of The CW, including nearly 10 years as the station’s President and General Manager. While in this role, Berlamino also led the Tribune New York Foundation that worked to improve the vitality of cultural offerings in the community and enhance broadcasting and journalism.
Early in her career, she was the local sales manager of KTLA Los Angeles for six years. She began her career in local sales at KCOP in Los Angeles.
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