A Denver station wants to bring TV news back to the grassroots.
Local television news is often derided for superficiality — for pushing sensational coverage of events rather than choosing less obvious but more impactful stories. And Tim Wieland, vice president and general manager of"What we know about the audience today is that when they watch local news, they very often don't see their community, they don't see their neighborhood, they don't see their lives reflected in the product," he says.
The concept theorize that if CBS4 Denver's journalists become experts about communities in which they're personally invested, they'll find topics that non-residents might miss and be able to present them in greater detail.
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