Major exchange listings and steady developments in virtual reality and Metaverse projects translated to a triple-digit boost for CREEK VR $CREEK this week.
Hosting the booth was made possible through CEEK VR’s partnership with Universal Music, which grants the protocol the rights to live performances for many popular artists including Lady Gaga, Bon Jovi, U2, Sting and Ziggy Marley.
The project is also partnered with Meta Oculus, Apple and Microsoft, which are three of the biggest names working on the development of virtual reality technology. In future, this partnership could expand access to VR headsets beyond the protocol's native CEEK VR headset.A second factor helping attract more attention to CEEK has been its integration with the BNB Smart Chain ecosystem and the recent addition of cross-chain support in late 2021.
CEEK originally launched on the Ethereum network but the high-cost of conducting transactions on the network was hampering adoption, especially in terms of making micropayments for streaming content usage, tracking and artist payments.
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