Victoria’s Secret is ready to reintroduce itself.
In the last three years, the lingerie giant has undergone an image 180, ditching its “angels,” expanding its size range, and rethinking how it markets to women. Under the creative direction of Raúl Martinez, VS isn’t about push-up bras and perpetual pink—at least not entirely. Inclusion has become a brand principle, reflected in the diverse lineup of ambassadors announced in June of last year, including names like model Adut Akech and Priyanka Chopra Jonas.
Originally from Lapwai, Idaho, Miles grew up on the Nez Perce Reservation. Though she was more interested in outdoorsy pursuits like fishing, hunting, and huckleberry picking with family, her potential as a model was spotted early. Still, she quickly faced scrutiny over her body. “I was scouted when I was 12 years old and immediately told to lose weight,” says Miles. “I was already skinny, but the focus was always on ‘problems’ with my body and losing more, so it just wasn’t a good start.
Though firefighting is her passion, Miles has continued to balance her day job with modeling. Interestingly, the confidence and tenacity she’d gained as a firefighter have helped her to navigate the industry’s ups and downs. “I just love the atmosphere of fashion,” she explains. “The diversity of the people you meet behind the scenes and the creativity you’re exposed to is all so wonderful.
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